A Lesson in Persistence We Can Learn from Heinz, Hershey, Ford, Disney, and Trump

From our experiences growing up, we all have different ideas on how to make money in the world. But even with these ideas, most of the times starting out, we have no idea if they will work out or not. We’re afraid of failing so we let are dreams disappear and settle for the next best thing.

This type of approach is common in most people that begin to face adversity. Realize that even with every failure we make, it is a lesson that we can learn from that will eventually lead you towards your goal only if you make the decision to be persistent enough to make it through the end.

If you went bankrupt today, would you consider that a big problem? Imagine if you went bankrupted today, how would it affect you? Would you give up?

Here are five people, each who went bankrupt, and made it to success despite failing numerous times.


Henry Heinz

Heinz began by selling vegetables to his community as a kid since his family tended a garden. He was successful in doing that, and then narrowed it down to horseradish, the best horseradish in town.

With the goal in mind that someday he would build a business selling the things he had a passion for, he and a friend created the Heinz Noble & Company selling horseradish.

In 1875 however, the company went bankrupt as a result of not being able to pay his workers due to the popularity of horseradish, driving the price of it down.

Despite being in a great amount of debt, Heinz didn’t give up. He started another company called F & J Heinz, this time producing tomato sauce. The company manufactured quality ketchup and became an instant success, allowing Heinz to recover from bankruptcy and turning his company into a multimillion dollar corporation.

Because of his persistence of turning his idea into reality, today we enjoy one of the most delicious and quality ketchups – H & J Heinz Company Ketchup.


Milton Hershey

Hershey started out working for a printing press, but realized that type of work didn’t suit him.

Afterwards, he worked for a candy maker for four years, and developed a passion for different types of candy, realizing this time that distributing quality candy to the world would be his dream.

He started his first candy-making business in Philadelphia, but it failed. He then started another candy-making business in Chicago, but that failed as well, and one in New York, which also failed again.

Doing all of this caused him to go bankrupted, and his family had a hard time helping him pay some of the debts that he owed for his early attempts. Under a lot of pressure and criticism, he decided not to give up.

He created one more company called the Lancaster Caramel Company, this time using a caramel recipe he had learned from his past hoping that this recipe would work. It finally did and people loved his caramel chocolates.

From the money he had earned, he then went onto to create the Hershey Company using fresh milk available to him to create milk chocolates.

Today, we enjoy that very milk chocolate formula from one of the most delicious milk chocolate bars ever created – the Hershey Chocolate Bar.


Henry Ford

Ford started out with the reputation of a watch repair man. Having a talent and always ambitious to fix things and make them better, Ford began experimenting with gasoline engines. He created his first automobile called the Fordricycle and kept on thinking of new ways to improve it.

His dream was to be able to offer a reliable and affordable automobile to every American. He then started a business around cars when the Detroit Automobile Company was launched.

The company failed however, as the cars was of low quality and the cost too much.

He tried again with the Ford and Malcomson, Ltd. but failed again when sales were too slow and the owners of the car parts demanded their first payment from Ford, since he was using their parts to make cars.

On the brink of going bankrupt, Ford tried his best to persuade the owners to join his company. They finally gave in.

With a third attempt, he created the Ford Motor Company. Within a couple of years, Ford and company came up with higher wages, better production with the creation of the assembly line, and better cars, including the Model T and Model A.

He was able to turn the company into a multimillion dollar corporation and provide one of the most reliable and affordable brand of cars that we have today – Ford Cars.


Walt Disney

Disney started out working with what he loved to do, draw, and got paid drawing pictures for his neighbor, a retired doctor. He carried his love for drawing until high school, where in between, he was influenced by motion pictures.

He wanted to become an artist, drawing comic strips for the newspaper, but no one wanted to hire him.

It was until his brother gave him an opportunity to work at an art studio. He took the opportunity, where he created ads for newspapers, magazines, and movie theaters.

After the art studio job was over, Disney worked for the Kansas City Film Ad Company making commercials based on cutout animations. He then created an animation studio that produced animation called Laugh-O-Grams, successfully airing at a local theater.

Problems arose however when Disney’s Laugh-O-Gram studio was loaded with too my debt because of the salaries he had to pay to all his employees.

As a result of all the debt Disney owed, the studio went completely bankrupt and he was left with nearly nothing.

He decided to move, despite all his debt, to pursue his dream of producing great animation to the world. From Hollywood, California, he was able to create his greatest works and his company went on to become a multi-million dollar corporation.

Since then, we have enjoyed all the works that Disney has given to us, from his cartoons and movies, to his theme parks and hotels.


Donald Trump

Finally, we have Mr. Trump. This ambitious man started out working after college to creating many million dollar projects that involved real estate.

He was very successfully early in his career buying and creating million dollar projects and eventually selling them to make million dollar profits. These included apartment complexes, hotels, convention centers, and casinos.

However, during the recession of 1989, he was unable to cover the debt of casinos, especially the one billion dollar Taj Mahal.

By 1991, he had lost control of his most valuable assets including the Trump Plaza Hotel and declared bankruptcy, being $900 million dollars in debt.

Taking a decade to recover from his debt, he eventually was able to erase it all through incredible deal makings and a line of other successful projects.

Trump is now not only a billionaire who owns many famous hotels, casinos, and real estate property, but also a well known celebrity with the popular reality TV show, The Apprentice.

Despite each of these people going into financial troubles, debt, company problems, and bankruptcy, they were still persistent enough to make their business work out – Heinz with produce, Hershey with candy, Ford with automobiles, Disney with animation, and Trump with real estate.

We are all used to their product names now, and even though they are all famous, there was a time where they were just normal, common, everyday people.

The only difference between what separated them and everybody else who failed in business was that they had big dreams and decided to be persistent enough to make those dreams happen.

You may be facing difficult times right now or your business is not going your way you planned, but just remember that these five people were able to come out of adversity despite bad starts, low sales, and even total bankruptcies.

Take a lesson in persistence from successful people. They don’t just become successful right away. It may take a couple months or it may take years and years of trying.

And even when the world is giving you all the signs to stop, if you just say to yourself, “No, I will make this happen no matter what until the very end,” eventually, you’ll see that it will.

Ten Reasons Why Some People Have a Difficult Time Making Money Online

There are many reasons why so many people who start an online business from home fail to make money on the internet. The thing is lots of people get into a home based business in hopes of getting rich or wealthy.

Getting there is possible, but it’s important to understand the amount of commitment it took for wealthy individuals to get to that point. To help you avoid pitfall, here are ten reasons that may help you understand what makes successful people who make money versus people who try to make money but end up quitting.

1. Working Harder Instead of Working Smarter

A lot of people when doing internet marketing try to force things to happen. They don’t learn from their mistakes. If you’re faced with a problem, don’t take the same route again and try to force it to work. You have to learn how to change your ways if they are not working. This is the essence of trial and error.

Be open to trying different ways to finish a project and don’t obsess about what others will think. Look at the result and see what it is that you have to work on. If it doesn’t work, try something else.  If it works, but doesn’t work that well, see what you can do to improve it.  If it works well, see if there is a way that you can do it just as well but faster.

When you hit a roadblock, don’t just keep following the same path and wait for something to happen, but find a different solution to get over it.

2. Selling Products that No One Wants

You may be passionate about a particular niche, but if no one is interested in buying it, then it is not going to sell.

I once promoted a guide that helped people get rid of dark spots on their skin and have more even toned skin as well.

The guide did this by teaching you how to make your skin complexion lighter with natural remedies that it provided. I thought this was a good niche to go into because it was unique and different from other hot skin care markets such as anti-aging and acne.

So I bought the guide, created a blog, created a review, wrote articles on it about every single day, and promoted it for about a month. In the end, I made a total of zero dollars from this niche.

I realize that being unique and different is not always a good thing if no one wants the product. And in this case, not a lot of people were interested in having even toned skin, and even if they were, they probably did not want to buy a guide for $20 showing them how to do this if they could drive a car, go to the nearest Walgreens, and find a $20 product that already would do this for them.

That niche was just not popular, so instead of continuing to force it to work, I abandoned it like a hot potato.

Through the thousands of niches and products that are offered online, it doesn’t matter if you know a lot about your niche or are way passionate about it, if people don’t want it then you will have a very hard time making money through internet marketing.

Simply said, just make sure you pick something that you know many people will want, and even better, need.

3. Not Wanting It Bad Enough

What are you trying to get out of internet marketing?

If your goal is to make 100 dollars a day, how badly do you want it? Do you want to make a successful business? Do you want to have 1000 affiliates promote for you? You need to consider what it is that you want and why do you want it?

If you don’t want something bad enough, then you won’t have the motivation to work for it. But if you want something badly enough, then whenever you think about, something will click in your head and tell you that you to take action in order to get it.

Figure out what it is that you want, have a clear visual image of it, and focus to keep it somewhere in the back of your head, so whenever you know you need motivation to work for it, a visual image will be right there for you.

4. Not Planning

Too many people rush into their online business without making a plan first. They tell themselves, “I want to make as much money as quick as possible,” and as a result fail to understand that without a good plan, their ideas as well as time management becomes a quick, convoluted mess.

Plan ahead your schedule for the next week and month. Make an outline out of your short term plans and your long term plans.

What is your schedule for the next hour? What is your schedule today, tomorrow, or this week? Make a big poster and stick it on your wall so you can see it every day.

You can also make a plan that goes backwards. For example, telling yourself what you needed to do in order to get to your financial goal. Then write each step backwards. This way, you’ll be able to see exactly how to get to your goal since every step will be laid out right in front of you.

5. Commitment

Some call it persistence, others call it discipline; whatever it is, you need to stay committed until the very end of your project.

Many get excited because they figure out this crazy new idea that they have and start implementing it right away. The sad part is when a lot of time passes by, they start to become disinterested in it or it’s lacking the results that they expected.

Maybe they don’t have enough motivation, or another idea comes to them, and they end up never finishing their project, but instead, change projects each and every time something new comes up. Don’t fall in this trap.

Commitment is not starting a project and not finishing it. Commitment is not doing a project and giving up half way through. Commitment is not working on something only when you feel like it. Commitment is working on your project every single day until your goal is achieved.

There will be times where you’ll have to make sacrifices, there will be times where you’ll have to grit your teeth, and there will times where you’ll be telling yourself, “I have to work on this project and finish it until the very end.”

But as your stay more and more committed to working on your project, it will naturally become easier.  So, do whatever it takes to stay committed to your task or project until it is completely done.

6. Not Providing Value to Other People

Maybe some people are good at making money through giving away mediocre quality but that shouldn’t be your aim. Learn to provide good value to your customers with everything you do.

Do the best that you can in quality rather than quantity. When customers see that you are putting the extra effort in your work to help them, it will make you stand out from other people who just want to make the quick buck.

Even if you don’t make any money at first, giving good value to other people builds trust with your customers. And in any successful business, trust and a good relationship with your customers should be a top priority on the list.

By providing good value to other people, you will have many more opportunities that will open up to you in the long run.

7. Being Someone that You’re Not

Customers want to see who you are, not the same gimmicky person they seen a billion other times.

Sure you can probably pull away with being someone else or using someone else’s sales pitch tone, but how credible will that be and how long will you have to put up with that?

No one is perfect and when you are being yourself, people will see that you are human and have flaws too. They will be able to relate to this, because they can see someone who is being superficial with them just like when you see a marketer that acts overly nice to you, but in the end comes out too pushy.

When customers see that you’re being someone that you are not, they will lose trust with you and most likely will never come back again, especially with so many options they have on the internet. So add in your own personality and don’t obsess over being perfect.

8. Not Pre-Selling

Too many internet marketing think sell, sell, sell rather than build trust with the customers first. Selling is the opposite of building a relationship with customers because your goal is to make money rather than helping them. It’s almost as if you are forcing the customers to buy your product.

I’m sure you’ve walked in a mall somewhere and some advertisers will not just shut up about the product they are selling and leave you alone. Never do that!

If they buy it, great, if they don’t, don’t pressure them. You’ve done your best to provide the best you can with your product, now do your best to provide helpful value to your customers.

Keep your money mindset in its proper place, not when dealing with customers.

Sometimes I get sick of looking on online sales pages because once I read them I feel like this person is trying way too hard to sell me this product or this person doesn’t really care about my needs, they just want to take my money. In the end, I hit the exit button.

So don’t do this; learn how to pre-sell.

9. Not Taking Action

An unnecessary thing that internet marketers like to do is plan too much. When they plan too much, the point when they start taking action becomes delayed, or never even begins.

People don’t take action because they want their plan to be completely perfect before they start. Don’t fall into that trap. Write a plan, but don’t spend more a day to take action.

Take action and if you’re stuck, just ask yourself a simple but profound question, “By me taking the following action, will it lead me towards my goal?”

If it is, then you’re doing great. At least know you are in momentum now. You can always change things in motion.

You’re not just a rollercoaster that’s still waiting at the start station; you’re a rollercoaster that is moving. Now you just need to align the rollercoaster tracks towards the right destination.

So when you have a plan outlined, don’t think anymore. Just begin to take action.

10. Have Fun

You can see it in the faces of people that work way too many hours a week. Too many people that work these days just stress themselves to the point of mental breakdown.

It doesn’t have to be this way with internet marketing because your most likely working from at home. Have some fun!

A home base business is one of the only types of work where you don’t have a boss screaming at you if you’ve done something wrong or giving strict rules for everything. You are completely free to do whatever you want and you make your own rules. Don’t take it so seriously.

Yes you should stay committed, yes you should stay persistent, but you don’t have to follow internet marketing like a programmed robot. Be flexible, be creative, be imaginative, and don’t let the problems stress you out.

You have freedom to do whatever you want, so take breaks when you need to, call a friend, put on a movie, do some exercise, and enjoy life outside of your computer.

In conclusion, be aware of your everyday life and don’t let a couple lazy factors pull you down from what you want to have. Making money is very possible on the internet but you just need to get into the habit of develop good work ethics. Ultimately, this comes down to a mixture of having fun with your work but being disciplined and persistence at the same time until you come to the very end of reaching your goal. This way, you’ll be resistance to that “scary” word called failure.